"Butterfly"
Interactive installation

Architectural accent and point of attraction

Butterfly is an image-making interactive light and sound installation for a shopping center, created as a point of attraction for a family audience and an expressive architectural accent of the space. Two wings form a large-scale, perfectly readable silhouette about 7 meters wide and are assembled from 34 matte white acrylic columns Ø150 mm (17+17). Matte opaque acrylic provides a deep, even glow without visible sources – the light is perceived as a living material : soft, noble, visually solid. In the center of the composition is a sculpture of a butterfly s body made of polished stainless steel, ~1.1 m high.

Intuitive interactivity

Interactivity is realized in an aesthetic and intuitive gesture: sensors placed at the bottom of each column react to the approach of the palm and trigger smooth light waves, gradients and a flapping effect along the wings.

Built-in powerful lamps provide any palette of colors and scenarios – from sophisticated pastel tints to bright festive compositions. Scenarios are adapted to the season, the events of the shopping center and the visual concept of the tenants.

Light with sound

The light is complemented by sound, creating the feeling of a full-fledged live object. Each interaction is accompanied by unique sounds and melodic phrases, creating a light musical atmosphere and enhancing the emotion of involvement. With the simultaneous participation of several guests, Butterfly turns into a finely tuned collective game: people s gestures form a common light and music choreography – always different and unique. Premium User Experience Tool

For the Butterfly shopping center, this is not decor, but a strategic element of user experience:

• recognizable location symbol;
• photogenic scene for UGC content;
• point of natural attraction;
• family leisure space.

Two operating modes

The installation can operate in two modes:

• Interactive mode – reaction to guests in real time (light + sound).
• Show mode is pre-set spectacular performances that are launched regularly and gather an audience around the object.